In order to create a successful wireless business and increase consumer adoption, the wireless solution must deliver engaging branded content through an immersive user experience. While an online wireless application is the foundation for delivering this experience, alone it is not sufficient. The brand presence must extend beyond the limits of the online wireless application to most effectively communicate the brand’s message. This can only be achieved through the integration and use of the many technical capabilities available on the user’s wireless device. In other words, every aspect of the wireless device (wallpaper/screensavers, ringtones, SMS, WAP, as well as real-time applications) should be used to reinforce the brand and deliver components of the brand’s core message. Real-time Applications Real-time applications can provide the most compelling user experience and therefore should be the centerpiece of the branded wireless solution. Since these applications can continually be refreshed with new content and functionality, users will always find them compelling, relevant, and valuable. Digital Orchid further extends on the value of live applications by utilizing a methodology where system content or user events are used to trigger content delivery or initiate application functionality. This unique approach can transform the user experience from one where the user must request the all of the data to be viewed to one where the user experiences the information as the system pushes him the most relevant content. Our applications are highly engaging and utilize an event-driven, two-way push-based architecture to deliver a personalized user experience where appropriate information and capabilities are automatically made available to the user. With Digital Orchid applications, the information works for the wireless user, instead of forcing the user to work for the information. Wallpaper/Screensavers and Ringtones Graphics, animations and audio clips can be a very powerful means to reinforce your brand while the user is not using your real-time application. Time relevant sounds and imagery either from brand focused events or generated as part of a marketing campaign can pushed to the user’s phone in real-time or on a scheduled basis. This approach can provide a dynamic means of brand reinforcement that also provides relevant content and additional consumer value.