Sorteo Games announces the successful launch of the National Lottery of Mexico's Wireless Handheld Terminal Network for the sales of the National Lottery draws in real-time by thousands of Street Sellers and Retail Agents Nationwide
SAN DIEGO, CA, May 20, 2011 — Digital Orchid Applications de Mexico, a wholly owned subsidiary of Sorteo Games, continuing on it successful implementation of its Digital Orchid™ Interactive Gaming Platform for the National Lottery of Mexico, has now fully developed and launched its state-of-the-art wireless handheld agent terminal network onto its pioneering server-based wireless lottery platform.
Mexico's National Lottery, one of the leading lottery networks in all of the Americas, has deployed the Digital Orchid™ wireless handheld terminal network for the distribution of their current pre-printed traditional lottery tickets as well as to provide a platform for expansion into new interactive games and electronic distribution channels. With this new capability, The National Lottery of Mexico has now officially launched ticket sales of the popular Loteria Mexicana progressive jackpot games through the Digital Orchid™ Wireless Handheld Agent Terminal Network that has been deployed to the National Lottery agents and street sellers nationwide.
The Sorteo Games Digital Orchid™ platform now supports all on-line retail agent points of sales, reseller terminals, interactive kiosks, and direct to consumer web and mobile channels with sales for the full range of games provided by the National Lottery of Mexico, such as the popular Sorteo Mayor weekly draw and the Loteria Mexicana Bingo. In addition, new instant scratch games, as well as other progressive Jackpot Games will be launched in the near term to all retail channels, as wells as 50 new interactive instant and draw based games on the web and mobile channels in the next quarter of 2011; all through the Digital Orchid™ platform. The Digital Orchid™ platform supports services such as online player registrations, automated player notifications, player management and customer service functions, Pre-Paid Cards, real-time debit and credit card deposits, player e-wallets, and automatic payments directly to player bank accounts.
"A significant number of the lottery agents in the Americas and other parts of the world distribute lottery products and services through agents and street sellers without a physical location. We are very pleased to announce that our server-based wireless network of handheld agent lottery terminals and systems has solved this problem in partnership with the National Lottery of Mexico and its agents and street sellers nationwide, supporting the National Lottery endeavor to significantly increase its contribution to Social Welfare Good Causes throughout Mexico, while protecting the lottery institution and its agents from risks" stated Mr. Nour-Dean Anakar, President & CEO of Sorteo Games.
"I am very pleased to announce that we have now automated our street sellers and retail agent network through the Digital Orchid De Mexico secure state of the art wireless agent terminals system. The ability to distribute our products and services in real time through our network of street sellers nationwide will greatly enable us to continue to modernize and expand our business and revenues at the National Lottery of Mexico for the Benefit of Social Welfare in Mexico", stated Mr. Benjamin Gonzalez Roaro, General Director and President of the National Lottery of Mexico.
Throughout its 235-year history, revenues from Mexico's Lotería Nacional para la Asistencia Pública have contributed to the grandeur of Mexico. Its revenues have been employed for building bridges, highways and railroads nationwide, to promote culture and the arts and, above all, to support many significant social welfare programs in the areas of health and public education. Ever since the first drawing of Mexico's state-run lottery was held in 1771, millions of Mexicans have been passionate players of their National Lottery.
With its Digital Orchid™ Interactive Gaming Platform, Sorteo Games provides innovative wireless & interactive gaming technology for creating, deploying and operating lottery systems and services on wireless handsets and interactive digital distribution channels. It can deliver numerical games and draws, instant games and generally any game that currently exists in the lottery gaming industry. The Digital Orchid™ platform is fully flexible, expandable and scalable to incorporate all lottery and regulated third-party games and services.
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