Retail & Self-Service

Key for acquisition of new customers

Retail distribution of new gaming products is a cornerstone of any sales and marketing campaign. In the past, these efforts were restricted to traditional lottery agent locations, due primarily to the requirement to install traditional lottery terminals, and prevented major retail chains (department stores, supermarkets, pharmacies, gas stations, etc) from becoming agents. These non-traditional distribution channels promise to sigificantly grow the overall gaming market by introducing gaming products and services to new audiences.

Similar to the effect on the street sellers, wireless lottery terminals enable the major retailers to distribute lottery products simply and easily. These new non-traditional distribution channels expose gaming products to a more mainstream customer base that are interested in lottery games, but find it inconvenient to make a special stop at a special lottery agent location to purchase a ticket. If the option were conveniently offered at the local grocery store, the consumer would likely play. Sorteo Games has made this possible.

In addition to becoming a full fledged lottery agent, Sorteo Games also provides other ways for retailers to participate in the sale of lottery tickets. Retailers can choose to deploy our self-service lottery machines or to integrate their point of sale terminals with our systems to sell gaming products directly or simply to be a point of sale for our prepaid lottery cards used to fund player accounts. These methods have been successfully used to open up new distribution channels at wireless carrier stores, grocery stores, restaurants and pharmacies. In addition, electronic debit payment networks, common throughout Latin America, are used to electronically fund wagering accounts from retail locations.


Our Lottery Platform includes all the tools necessary for a retailer to participate in the largest growing segment of the gaming distribution market. With the advent of online and wireless products and electronic distribution options, retailers can now choose from an array of options to meet the specific needs of their business. Our experience has shown that the integration time required for our retail partners can be as short as a few weeks. If the retailers chooses to deploy our wireless lottery agent terminals or the self-service solutions, the deployment time can be even faster.