Mobile & Internet
Most compelling new distribution channels in gaming
The mobile phone is the consumer’s primary means of communication throughout Latin America and far exceeds PC access to online services. As such, the most compelling new distribution channel for server based electronic gaming products and lottery agent systems and terminals is wireless. Wireless enables players with personal anytime/anywhere access to gaming products as well as equips street sellers and lottery agents without physical storefronts with secure mobile terminals to distribute lottery products.
Online PC access to gaming products and agent systems is ideal for the deployment of more complex consumer games, account funding options and agent/lottery institution interactions. This market is exploding in Latin America as more and more consumers begin to use the Internet as a main component of their daily lives and trust in the use of online bank, credit and debit payments. Sorteo Games has capitalized on this trend and seamlessly connected the mobile and online channels with a sophisticated e-wallet payments infrastructure, so that users that discover online games have access to them on the Web or their cell.
Sorteo Games has established partnerships with all of the major carriers in the Americas, assuring that our partners and consumers have secure remote access to products and operational systems. These carriers are trusted leaders in the industry, instantly delivering clear, vibrant mobile transactions and content across a comprehensive network of established, reliable distribution channels around the globe. In Mexico, Sorteo Games holds distribution and marketing agreements with every major Mexican carrier including: America Movil/Telcel, Telefonica, IUSACELL and Nextel.
In addition, the company has secured an exclusive contract with America Movil/Telcel, the largest wireless carrier in Mexico with 77% of the market and 56.4 million subscribers, for the distribution of lottery gaming content on their network. This exclusive relationship has enabled the Company to perform custom integrations that enhance the security and usability of its wireless and Web gaming products, as well as support the deployment of lottery agent sales systems and terminals, and mobile electronic payment solutions.
America Movil is the largest and most influential wireless carrier in all of Latin America. Their points of presence cover a total population of 500 million people. The Company's strategic relationship with America Movil/Telcel, provides a significant barrier to entry for any potential competitors in the Mexican market as well as opens up enormous opportunities throughout Latin America.