Digital Orchid takes Mexico’s Pronosticos Deportivos Melate Lottery Game Mobile
San Diego, CA. November 15, 2007. Digital Orchid, Inc., a leader in the development of mobile products and services for the regulated gaming industry, has launched the first state licensed and regulated mobile lottery service in the Americas – Melate Móvil. The end-to-end, real time mobile platform service was developed in close partnership with Mexico’s exclusive lottery agency, Pronósticos Deportivos. The wireless lottery service enables consumers to engage in lottery play on wireless phones and PDAs in Mexico using prepaid lottery player cards available at 3000 retail stores nationwide. Winners of the biweekly national draws can claim prizes at authorized redemption locations or choose to credit the winnings against their betting accounts.
“There are 44 million wireless users in Mexico who can now access the lottery via their handsets,” stated Nour-Dean Anakar, CEO of Digital Orchid. “The potential number and complexity of transactions crossing the Melate mobile platform is extraordinary—particularly in a regulated environment,” continued Anakar.
Bob Betros, Founder and COO added, “Our application is performing beyond all expectations and has created the technological benchmark we were seeking for the development and launch of regulated gaming platforms in other global markets.”
Digital Orchid is a recognized leader in real-time wireless application development and distribution for Sports Betting Services, Lotteries, Games, Brand Content, and Sports Media for the Gaming and Entertainment industries. Melate joins an array of Digital Orchid’s live mobile gaming applications including Caliente Móvil’s wireless sports book and Youbet’s thoroughbred track wagering network.
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