Sorteo Games & Cellular Express announce strategic joint venture to install/operate self-service interactive vending machines in Mexico and other countries in the Americas for the distribution of cellular airtime & electronic lottery games
SAN DIEGO, CA, November 15, 2010 — Digital Orchid Applications de Mexico, a wholly owned subsidiary of Sorteo Games, has entered into a strategic joint venture agreement with one of the leading distributors of mobile products and services nationwide in Mexico, Cellular Express. The focus of the partnership is to integrate the sales and distribution of carrier airtime services with the Digital Orchid™ server-based wireless lottery platform, pioneered by Sorteo Games. The Joint Venture Company, Virtual Market S.A., has entered into agreements with the leading retail locations nationwide to install and operate automated self servics vending machines for the distribution of Telcel prepaid airtime services and electronic products from the National Lottery. The full commercial operations for Virtual Market S.A. were successfully launched today.
The Digital Orchid™ platform now supports automated vending machine sales for Telcel airtime services, as well as the full range of mobile and interactive games provided for the National Lottery of Mexico, such as the popular Sorteo Mayor weekly draw and the Loteria Mexicana Bingo-Lotto Progressive Jackpot Game. Virtual Market S.A. currently has 200 vending machines installed in shopping malls and metro stations in Mexico City and plans to add 50 new interactive self service airtime and lottery kiosks each month in strategic retail locations nationwide. Over 2000 machines are planned to be rolled out by the Joint Venture.
"Cellular Express has been a very important strategic partner for us the past three years in the mobile and interactive distribution services that we currently provide to the National Lottery of Mexico, and this new joint venture gives us the ability to combine Sorteo Games' state-of-the art Digital Orchid™ interactive lottery gaming platform and government certified e-wallet, with the Cellex Siveta interactive Airtime platform, to fully distribute carrier products and services in addition to our automated lottery games to millions of consumers throughout Mexico", stated Mr. Nour-Dean Anakar, President & CEO of Sorteo Games.
"The launch of our Virtual Market joint venture business with Sorteo Games in Mexico will enhance our leading market position in the retail sales of Cellular products and services, and the ability to offer electronic lottery products to all of our mobile airtime consumers through self service interactive kiosks gives us a tremendous opportunity to expand our business and our product offering", stated Mr. Miguel Angel Kuri, President and CEO of Cellular Express S.A. in Mexico.
With its Digital Orchid™ Interactive Gaming Platform, Sorteo Games provides innovative wireless & interactive gaming technology for creating, deploying and operating lottery systems and services on wireless handsets and interactive digital distribution channels. It can deliver numerical games and draws, instant games and generally any game that currently exists in the lottery gaming industry. The Digital Orchid™ platform is fully flexible, expandable and scalable to incorporate all lottery and regulated third-party games and services.
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