The National Lottery of Mexico's Lottery Draws now available through real-time points of sales within major supermarket chains and other retail stores, successfully launched on the Digital Orchid™ Interactive Gaming Platform
SAN DIEGO, CA, May 1, 2011 — Digital Orchid Applications de Mexico, a wholly owned subsidiary of Sorteo Games, continuing on it successful implementation of its Digital Orchid™ Interactive Gaming Platform for the National Lottery of Mexico, recently activated the National Lottery's automated business to business retail distribution channels onto its pioneering server-based wireless lottery platform. With this new capability, The National Lottery of Mexico has now officially launched the ticket sales of the popular Loteria Mexicana progressive jackpot games at hundreds of point of sales stations of the major supermarket and other retail chains nationwide in Mexico, including Soriana, Farmacias del Ahorro, Farmacias Benavides and Extra.
The Sorteo Games Digital Orchid™ platform now supports all on-line retail agent points of sales, reseller terminals, interactive kiosks, and direct to consumer web and mobile channels with sales for the full range of games provided by the National Lottery of Mexico, such as the popular Sorteo Mayor weekly draw and the Loteria Mexicana Bingo-to launch new instant scratch games, as well as other progressive Jackpot Games in the near term to all retail channels, as wells as 50 new interactive instant and draw based games on the web and mobile channels in the next quarter of 2011 through the Digital Orchid™ platform. The Digital Orchid™ platform supports services such as online player registrations, automated player notifications, player management and customer service functions, Pre-Paid Cards, real-time debit and credit card deposits, player e-wallets, and automatic payments directly to player bank accounts.
"In addition to our direct to consumer mobile and web distribution channels that we currently provide to the National Lottery in Mexico, we are very pleased to launch the automated retail distribution platform that is now enabling the National Lottery to sell its products at all major retail chains and supporting the National Lottery endeavor to significantly increase its contribution to Social Welfare Good Causes throughout Mexico", stated Mr. Nour-Dean Anakar, President & CEO of Sorteo Games.
"The launch of our automated real time retail distribution network in partnership with major supermarket chains and other leading retail networks nationwide in our country through the Digital Orchid™ Platform and E-Wallet system further establishes our commitment and leadership in implementing state of the art secure automated services to grow our National Lottery distribution channels. This endorses our commitment to continue to modernize and expand our business and revenues at the National Lottery of Mexico for the Benefit of Social Welfare in Mexico", stated Mr. Benjamin Gonzalez Roaro, General Director and President of the National Lottery of Mexico.
Throughout its 235-year history, revenues from Mexico's Lotería Nacional para la Asistencia Pública have contributed to the grandeur of Mexico. Its revenues have been employed for building bridges, highways and railroads nationwide, to promote culture and the arts and, above all, to support many significant social welfare programs in the areas of health and public education. Ever since the first drawing of Mexico's state-run lottery was held in 1771, millions of Mexicans have been passionate players of their National Lottery.
With its Digital Orchid™ Interactive Gaming Platform, Sorteo Games provides innovative wireless & interactive gaming technology for creating, deploying and operating lottery systems and services on wireless handsets and interactive digital distribution channels. It can deliver numerical games and draws, instant games and generally any game that currently exists in the lottery gaming industry. The Digital Orchid™ platform is fully flexible, expandable and scalable to incorporate all lottery and regulated third-party games and services.
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