SAN DIEGO, CA--(MARKET WIRE)--Dec 13, 2004 -- Digital Orchid, the industry's leading innovator in the development, management, and distribution of branded real-time wireless applications, today announced QUALCOMM Incorporated (NasdaqNM:QCOM - News), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, has made a strategic investment in Digital Orchid Inc. The QUALCOMM Ventures investment group selected Digital Orchid to join its portfolio of innovative, young companies helping to expand the market for 3G wireless.
Digital Orchid develops a number of popular applications for QUALCOMM's BREW® solution, including the recently released, award-winning NASCAR.COM TO GO, PitCommand application. PitCommand is the first wireless application to offer NASCAR fans access to real-time race information using telemetry and GPS technology delivered directly to the cellular handset. In addition to PitCommand, Digital Orchid provides NASCAR wallpapers, ringtones and news to racing fans that use BREW-enabled handsets."Digital Orchid is excited to have QUALCOMM's support in delivering our products and technology to the rapidly growing global CDMA market," said Georges Daou, Founder and Chairman of Digital Orchid. "This investment will help us reach the over 200 million consumers worldwide who are interested in compelling wireless data applications. This partnership expands and leverages the CDMA footprint in more than 80 countries."
Digital Orchid has shown revenue growth of 600% for 2004, equaling more than 750 thousand content purchases through its consumer network. The company has an established presence in the United States and is a market leader in Latin America, which includes Mexico, Ecuador, Puerto Rico, Nicaragua, and Guatemala. Digital Orchid will be expanding into Chile, Argentina and Brazil by the first of next year."Digital Orchid's content development and distribution has been extremely successful in enabling well-known consumer brands to extend their presence into the wireless space," said Prashant Kantak, Senior Director of QUALCOMM Ventures. "Our investment in Digital Orchid is an example of our support for companies working to provide CDMA operators with innovative wireless applications, therefore creating richer, more dynamic mobile experiences for consumers."
QUALCOMM Ventures supports QUALCOMM's mission of enabling and fostering CDMA and wireless Internet markets through strategic investments in privately owned startup ventures. These strategic investments include companies focusing on wireless communication technologies and products serving consumer, enterprise and vertical markets worldwide.
About QUALCOMM Incorporated:
QUALCOMM (NasdaqNM:QCOM - News) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500® company. For more information, please visit http://www.qualcomm.com.
Digital Orchid, a San Diego-based company provides exclusive wireless branded applications to the global wireless community. Digital Orchid leverages its patent-pending platforms to distribute real time dynamic and interactive applications accessible through all new handsets. Based on exclusive content agreements and experience with all major carriers. Digital Orchid's partners include major brands in sports, entertainment, broadcast media and gaming. For further information, please visit http://www.digitalorchid.com.
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