SAN DIEGO, CA, October 31, 2005 — Digital Orchid, the industry’s leading innovator in the development, management, and distribution of branded real time wireless applications, today announced the launch of In Car Audio for NASCAR fans. Digital Orchid has recently completed the roll-out of its latest wireless NASCAR product to major United States wireless carriers, enabling NASCAR fans to download in car audio and audio clips of their favorite NASCAR drivers to their mobile phone during a race.

This real-time In Car Audio application is the latest in a series of applications that provides NASCAR fans unparalleled access to the sport and its stars. Developed by Digital Orchid, the industry’s leading innovator in the development, management, and distribution of branded real time wireless applications, In Car Audio lets race fans listen to live, in-car audio from some of the sport’s most popular drivers, including Mark Martin, Dale Earnhardt, Jr., Kasey Kahne, Ryan Newman, Jeff Gordon, Jimmie Johnson, and Kurt Busch. In addition, race fans can listen to weekly audio clips from the NASCAR NEXTEL Cup, with interviews and commentary available on a data-enabled phone. In Car Audio is available as part of the NASCAR.COM To Go subscriber package that is sold through local wireless retailers.

“In car audio and audio clips are the ultimate tool for the NASCAR fan,” said Chris Duggan, president of Digital Orchid. “The depth of information and entertainment is astonishing with audio content, and racing fans can now feel connected to their driver during the race.”

Digital Orchid’s In Car Audio is the latest wireless application for die-hard NASCAR racing fans to enter the mobile entertainment market. Digital Orchid’s suite of wireless NASCAR.com applications were launched to the public earlier in the year and include the award winning NASCAR.COM TO GO and PitCommand?which was specifically developed for NASCAR.com. PitCommand was the first wireless application to offer NASCAR fans access to real time race information using telemetry and GPS technology delivered directly to the cellular handset. In addition, Digital Orchid also offers NASCAR wallpaper, ring-tones and video clip highlights, which can be downloaded to video capable handsets.

“With today’s evolving mobile technology landscape, we believe that great wireless applications are key to continued growth in the distribution of branded entertainment,” stated Scott Bailey, Vice President/General Manager of NASCAR.COM. “Adding this In Car Audio application is the latest unique way our customers can participate in the NASCAR experience. This takes what was previously available at track or at home, and allows our fans to follow the action anywhere they go.”

In addition to NASCAR, Digital Orchid offers other industry wireless brands such as ChampCar World Series, NHRA Championship Drag Racing and AMA Pro Racing to racing enthusiasts.

About NASCAR.COM
NASCAR.COM garnered record-breaking numbers in 2004 with an average of 3.8 million unique users per month (Nielsen Net Ratings), during its coverage of the inaugural Chase for the NASCAR NEXTEL Cup – a 16 percent increase from the site’s coverage during that same period the previous year. That success has carried over into 2005, as the site has averaged 3.8 million unique users per month through out the NASCAR season to date. Additionally, multi-media usage on NASCAR.COM has grown by 102 percent so far in 2005 over 2004, again positioning the site as an industry leader for interactive sports coverage. NASCAR.COM is consistently ranked as one of the most visited sports sites on the Internet.

About Digital Orchid
Digital Orchid, a San Diego based company provides exclusive wireless branded applications to the global community. Digital Orchid leverages its patent pending platforms to distribute real time dynamic and interactive applications accessible through all new handsets. Digital Orchid’s partners include major brands in sports, entertainment, broadcast media and gaming. For further information, please visit http://www.digitalorchid.com.