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DIGITAL ORCHID LAUNCHES TODOMO 2.0 New mobile platform delivers 50x reduction in cost and time to market for global wireless content SAN DIEGO, CA, September 26, 2005 — Digital Orchid, the industry’s leader in the development and distribution of real-time wireless applications for major sports and entertainment brands, today announced the availability of Todomo 2.0, an automated mobile content production and distribution services platform. Todomo enables content owners, carriers and brands to easily and quickly create and publish mobile media, worldwide. Sports and entertainment brands demonstrating Todomo’s global services reach include Hawaiian Tropic, Cruz Azul, Champ Car, National Hockey League, AMA Pro Racing, World Rally Championship, TC 2000, Artwork of the Vatican, River Plate, Maradona, San Lorenzo, Manu Ginobli, Luciana Salazar, Silvina Luna, Karina Jelnick, Pamela David and many others. With the release of Todomo 2.0, Digital Orchid now offers these powerful services to all content providers. Todomo 2.0 enables non-technical personnel to quickly and automatically deploy a variety of mobile multimedia content and applications on BREW, Java, Symbian, Microsoft, SMS/MMS and WAP to large numbers of handsets and international carriers. Todomo 2.0 automates application porting, media processing, syndication and product distribution to save branded content providers, developers and mobile carriers the time, money and expertise spent on custom development and getting their mobile content to market. Dynamic mobile applications and media can be built in hours versus months, allowing providers to focus on their content rather than how to deliver it wirelessly to hundreds of handsets and carriers. “Delivering mobile content to consumers historically has been a very complex and time consuming process. Todomo 2.0 reduces the time to deploy mobile content by 50 times relative to traditional means and enables our clients to quickly build wireless applications on large numbers of handsets at once,” said Chris Duggan, President for Digital Orchid. “Digital Orchid is excited to formally offer the entire wireless content community the benefits of the Todomo 2.0 platform.”
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