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Digital Orchid Closes $6 Million Series B Round Accelerating Mobile Technology and Distribution Growth Globally SAN DIEGO, CA, 13 February 2006 — Digital Orchid, the industry's leading technology innovator in the development, management, and distribution of branded real-time wireless applications and mobile content platforms, today announced that it has secured $6M in new venture financing led by Shepherd Ventures with participation by NeoCarta Ventures. The $6 million Series B funds will be used to accelerate global growth. "Digital Orchid is excited to have two prominent venture capital firms support our global expansion. With this investment, we will accelerate our platform technology adoption by carriers and grow our brand portfolio, which we believe is the strongest in the industry. Big consumer brands know that we are the leaders in monetizing digital media assets and they put their trust in our ability to build long-term profitable revenue streams. Coupled with a platform technology that delivers scalable distribution and higher profitability we are confident in our ability to disrupt the traditional business models used by mobile media companies," said Daniel Daou, Founder and CEO of Digital Orchid. In addition to a leading position in the United States, Digital Orchid has been very successful in reaching consumers globally. Over forty percent of Digital Orchid subscriber downloads in 2005 came from consumers who live outside of the United States. As part of the expansion with the Series B investment, Digital Orchid will be adding resources to increase adoption of the technology and content to new overseas markets, which represent an estimated $80 billion opportunity in 2006. "Digital Orchid's technology platform and distribution capability are world class. Combined with a portfolio of many of the most prestigious brands in the world, we believe that Digital Orchid has a strategy that gives them a significant competitive advantage," said Tom Siegel, Managing Director of Shepherd Ventures. In conjunction with the Series B financing, Tom Siegel has joined the Board of Directors. "With the explosive growth of 3G networks and handsets with faster processing capability, we believe that Digital Orchid is best positioned to capitalize on the huge consumer demand for mobile content. We believe that strong management and superior technology will enable Digital Orchid to be the market leader," said Paul Hsu, Principal of NeoCarta Ventures. Paul Hsu has also joined the Board of Directors.
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