Atlanta & San Diego - February 10, 2003 -- Digital Orchid Inc., an innovator in the development, management and distribution of branded wireless applications, along with NASCAR.com, a division of Turner Sports Interactive, today announced that NASCAR.com TO GO, a suite of real-time wireless NASCAR content applications, is available to consumers on a variety of select mobile devices offered on the AT&T Wireless, Sprint and T-Mobile networks.
NASCAR.com TO GO is a subscription-based mobile service that gives subscribers access to view and share a variety of real-time NASCAR Winston Cup content via their wireless devices. Mobile users can receive breaking news from NASCAR.com's knowledgeable and highly regarded reporters, as well as NASCAR.com's live timing and scoring leaderboard and driver data. Mobile users can also listen to driver in-car audio during the race, receive news briefs, photos, and event alerts, as well as scheduling and venue information. In addition, weekly updated NASCAR photos can be used as the handset's wallpaper or screen saver."NASCAR is very excited about working with Digital Orchid and Turner Sports Interactive to take NASCAR on the road to mobile users," said Paul Brooks, vice president of Broadcasting of NASCAR. "Like most sports, NASCAR fans are very mobile and require anywhere, anytime access to their favorite driver, race and other must-have information. Whether a devoted fan is stuck in traffic, facing airport delays or attending a family wedding, NASCAR.com TO GO delivers a compelling, live NASCAR experience on their wireless device."
"It is no secret that our priority at NASCAR.com is to provide racing fans with the most complete and in-depth NASCAR experience possible when they can't make it to the track," said Drew Reifenberger, executive vice president and general manager of Turner Sports Interactive and NASCAR.com. "NASCAR.com TO GO is a perfect extension of those ideals and another example of the ever evolving relationship between sports and technology, a union that we at NASCAR.com are excited to be a ahead of the curve on.""We are expanding the availability of Digital Orchid's real-time NASCAR applications to a growing number of mobile platforms and devices to meet the needs of the millions of loyal NASCAR fans," said Randy Granovetter, president of Digital Orchid. "By growing our network of distribution to include new platforms and handsets, we are providing mobile NASCAR fans with more access to their favorite NASCAR.com services."
NASCAR.com TO GO is available on Microsoft Pocket PC and Java-enabled mobile devices and can be purchased on the NASCAR.com Web site, by calling 866-627-2278 and in AT&T Wireless and Sprint retail outlets. For a limited time as part of the 2003 NASCAR season kickoff promotion, the annual subscription fee is $99 for those with Microsoft Pocket PC devices and includes access to all current and soon-to-be-introduced NASCAR wireless content. For those with J2MD-enabled phones, the monthly subscription fee is $9.99 and includes access to animated ring tones as well as a limited number of NASCAR.com TO GO wireless applications.
About Turner Sports, Inc.
Turner Sports, Inc., an AOL Time Warner company, presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on three networks - TBS Superstation, TNT and Turner South - Turner Sports' line-up includes the NBA, NASCAR and NASCAR.com, Atlanta Braves baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball, college football, Arena football, professional golf and PGA.com, and figure skating.
Turner Sports Interactive acquired all of NASCAR's interactive rights in October 2000 and became the exclusive producer of NASCAR.com in January 2001. NASCAR.com is one of the fastest growing sports sites on the Web, consistently ranking among the top league sites on the Internet. In 2001, NASCAR.com received over one billion page views, which is a 45 percent increase from the previous year when ESPN ran the property. Turner Sports Interactive bases its NASCAR.com staff in Atlanta, with additional personnel in Charlotte and Daytona.
About Digital Orchid
San Diego-based Digital Orchid is in the business of building, managing and distributing unique branded wireless applications for the mobile industry. The company provides the leadership necessary to enable the wireless industry to successfully make the transition from offering traditional circuit switched voice services to advanced packet switched data services. The company's systems integration approach to the production and distribution of wireless online services eliminates the barriers that have limited the adoption of wireless applications in the past. Specifically, the company develops sophisticated suites of applications, leverages carrier relationships, integrates various technological components and uses the already established marketing channels of large brands to create a unique experience for the mobile user. In addition, the company enables new marketing and distribution opportunities for both the carriers and the brands, thereby increasing the number of subscribers who can access Digital Orchid solutions.
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