Digital Orchid Signs Exclusive Agreement to Deliver Wireless Products to Champ Car Fans Worldwide
San Diego, CA, January 31st , 2005— Digital Orchid, the industry’s leading innovator in the development, management, and distribution of branded real time wireless applications, today announced the launch of Champ Car Everywhere for The Bridgestone Presents the Champ Car World Series Powered by Ford, both on and off the track. This compelling new product is the premiere auto race fan application for racing aficionados worldwide. In addition, the service is to be heavily promoted in Latin America, United States, Europe, and Asia. The new product will include wallpapers, ringtones, news, schedules, standings, driver bios, audio, video and leader boards, all accessible in real-time for the viewer. Champ Car Everywhere will officially launch and be made publicly available as of February 2005 over all major carrier and handsets.
Digital Orchid continues to be the market leader by delivering real time racing applications to handsets. The partnership with Champ Car further validates the company’s ability to align itself with only the most coveted sports brands. Since delivery of content on wireless devices has to exceed customer expectations, Digital Orchid is driving the market with most advanced, interactive, robust and easily accessible technology available on the market today. Keeping fans connected to their wireless handset and their favorite sport is the main driving force behind Digital Orchid.“Digital Orchid has proven itself as a leader by delivering real time wireless applications around the world ,” stated Daniel Daou, CEO for Digital Orchid. “This coupled with the global presence of the Champ Car World Series, can now give racing enthusiasts everywhere access to a full suite of wireless racing products, previously unavailable to consumer handsets.”
Throughout the United States, Mexico, Canada, Australia, and Asia, the Champ Car World Series attracts some of the sport’s most avid auto racing fans around the globe. At speeds in excess of 235 mph, the Champ Car World Series provides fans with the adrenaline rush that is unequaled in the auto racing circuit. This product is a whole new dimension in experiencing auto racing at its finest.“This partnership will further Champ Car’s penetration into the global marketplace and continue to raise the bar for real time wireless applications to consumers worldwide,” said Dick Eidswick, President of Champ Car World Series. “This product gives consumers the next best thing to actually being in the cockpit. We’re raising the bar on expectations for delivering content delivered to the end-user and are now able to exceed these expectations with Digital Orchid.”
Demands in the global market for mobile applications such as Digital Orchid’s is rapidly increasing and will offer the single largest opportunity for growth in the global handheld market through 2006. Digital Orchid is considered the premier provider of real time wireless applications within the auto racing industry.
About Champ Car World Series, LLC:
Champ Car World Series, LLC, owns, operates and markets the 2005 Bridgestone Presents The Champ Car World Series Powered by Ford. Veteran racing teams such as Newman/Haas Racing, Forsythe Championship Racing, PKV Racing, Rocketsports Racing and Walker Racing will compete with many new teams this year in pursuit of the Vanderbilt Cup. Champ Cars are thoroughbred racing machines that reach speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as Cosworth Racing, Lola Cars, and Bridgestone/Firestone North American Tire, LLC. The 14-race 2005 Bridgestone Presents The Champ Car World Series Powered by Ford will be broadcast by television partners CBS, NBC and SPEED Channel. Champ Car also owns and operates its top development series, the Toyota Atlantic Championship. Learn more about Champ Car's open-wheel racing series at www.champcarworldseries.com.
Digital Orchid is a leading innovator in the development, management, and distribution of branded, real time, and wireless applications to the global community. The company partners with and has exclusive content agreements with a variety of major brands in the sports, entertainment, broadcast media, and gaming marketplace. Digital Orchid has aligned itself with all major carriers and through its patent pending platforms is able to distribute real time dynamic and interactive applications to all new handsets, on the market today. Digital Orchid is privately held and based out of San Diego, California. For further information, please call (858) 847-9900.
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