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Western Wireless Launches Digital Orchid Todomo 3.0 Carrier Platform Automated platform powers media creation, processing and distribution for leading U.S wireless provider. SAN DIEGO, CA, January 25, 2006 — Digital Orchid, the industry’s leader in the development and distribution of real-time wireless applications, today announced the launch of the Todomo 3.0 Carrier platform on Western Wireless. “ Todomo provides automated porting, media processing and syndication which gives Western Wireless a powerful advantage in providing their subscribers with the best in digital media entertainment, “said Chris Duggan, President for Digital Orchid. The Todomo 3.0 platform, originally designed to operate in the BREW download environment is now available to wireless operators that support both BREW and GSM downloads. The Todomo platform currently supports the publishing of over 2.5 million unique digital media assets including ringtones, wallpapers, video, audio and video.“Wireless carriers have told us that they want better profit margins, automated porting, flexible content management and high quality digital media content. Using the Todomo 3.0 platform carriers are now able to change the way content is delivered to subscribers providing a better experience for subscribers and more profits for carriers. The Todomo 3.0 platform is the carrier version of the Todomo 2.0 platform which is used to distribute content by many of the world’s biggest brands in mobile including NASCAR.COM Mobile, Hawaiian Tropic Mobile, ESPN, MLB.com and more than 50 global brands.
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