SAN DIEGO, CA, January 17th, 2006 — Digital Orchid, the industry’s leading provider in the development and distribution of real-time wireless applications for major sports and entertainment brands, today announced, The National Hot Rod Association ( NHRA), the world’s largest motor sports sanctioning body has chosen Digital Orchid as their exclusive wireless partner. Digital Orchid will launch NHRA wallpapers, ring-tones and informational applications to download to mobile phones across the United States and Globally.
Digital Orchid’s mobile technology platform will provide compelling mobile content to over 40 million NHRA fans worldwide. With speeds of more than 330 mph, fans can keep track of their favorite drivers and stay connected to their favorite sport 24 hours a day, 365 days a year. In addition, Digital Orchid will enable fans to download wallpapers of their favorite drivers and cars, schedules, standings, news, racing results, audio and video highlights among other robust and compelling images.“With Digital Orchid’s new products, our fans can stay connected anytime, anywhere with immediate mobile access.” said Gary Darcy, Senior Vice President of Sales and Marketing, NHRA. "We are excited to bring this cutting-edge technology to our racing fans for our national events and throughout the year."
NHRA currently sports over 32 races nationally per year. Die-hard racing fans now will be able to download and watch all NHRA drag racing series on any mobile handset to include its more popular Powerade Drag Racing Series, Lucas Oil Drag Racing Series, Xplod Sport Compact Racing Series, Summit Racing Series and the O’Reilly Auto Parts Jr. Drag Racing League.“The excitement of breaking speed barriers is an exciting visual to capture on a handheld, and Digital Orchid is excited the NHRA chose us to deliver this,” said Daniel Daou, president for Digital Orchid. “Being able to communicate the excitement of NHRA to wireless users provides tremendous benefits to fans worldwide.”
About NHRA:Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Sport Compact Drag Racing Series, NHRA Summit Racing Series, and the NHRA Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17. For more information on NHRA, please visit www.nhra.com.
About Digital Orchid:
Digital Orchid, a San Diego based technology company, provides exclusive wireless branded applications to the global community. Digital Orchid leverages its patent pending platforms to distribute real time dynamic and interactive applications accessible through all new handsets. Based on exclusive content agreements and experience with all major carriers. Digital Orchid’s partners include major brands in sports, entertainment, broadcast media and gaming.
Sarah Miller
Axis Marketing & PR
smiller@axismarketingpr.com
Tel: 323.653.7800
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